The influence of media on students' personalization policy of Social Communication

• Grant number: 10/20209-3
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: March 01, 2011
• End date: May 31, 2013
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: Célia Maria Retz Godoy dos Santos
• Grantee: Ariane Esteves Amaro
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Associated scholarship(s): 12/14729-0 - The influence of interactive media in the process of building the politic inventory for academics of journalism, BE.EP.IC

Abstract

This project aims to assess the influence that the information conveyed in mass media exercises over academic of Social Communication. The proposal seeks to draw, first, the function exercised by the Communicator in the formation of public opinion in its political bias; from there, it will analyze how that information conveyed by these influences in the decision to be taken in the act of voting. It is hoped, still, from data collected via Lookup next to this audience, draw a parallel with the analysis of theories and the current electoral scenario. Expected also aggregate information about persuasion techniques in political speeches, that allow the insertion of the personalization policy in this scenario. (AU)