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Cultural marketing: a proposal for application to review policies, the market cultural and creative industries in Brazil

Grant number: 12/03756-6
Support type:Scholarships in Brazil - Doctorate
Effective date (Start): June 01, 2012
Effective date (End): December 31, 2015
Field of knowledge:Applied Social Sciences - Communications - Public Relations and Propaganda
Principal researcher:Mitsuru Higuchi Yanaze
Grantee:Karina Poli Lima da Cunha
Home Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

This monograph intends to present a theoretical proposal of political analysis, cultural trade, and Brazil´s creative industries, with the intention to discuss conceptual parameters for Cultural Marketing. It will be taken the marketing tools to inspect its use such as a model of information management to measure the Creative Economy and describe the perspectives of cultural policy in the period of 2012/2015. (AU)

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