Cultural marketing: a proposal for application to review policies, the market cultural and creative industries in Brazil

• Grant number: 12/03756-6
• Support type: Scholarships in Brazil - Doctorate
• Effective date (Start): June 01, 2012
• Effective date (End): December 31, 2015
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal researcher: Mitsuru Higuchi Yanaze
• Grantee: Karina Poli Lima da Cunha
• Home Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

This monograph intends to present a theoretical proposal of political analysis, cultural trade, and Brazil´s creative industries, with the intention to discuss conceptual parameters for Cultural Marketing. It will be taken the marketing tools to inspect its use such as a model of information management to measure the Creative Economy and describe the perspectives of cultural policy in the period of 2012/2015. (AU)