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Movies and books: who watched it read it and vice-versa? An analysis of discoursers representations of the contemporary reader

Grant number: 12/15329-5
Support type:Scholarships in Brazil - Scientific Initiation
Effective date (Start): December 01, 2012
Effective date (End): November 30, 2014
Field of knowledge:Linguistics, Literature and Arts - Linguistics - Linguistic Theory and Analysis
Principal Investigator:Luzmara Curcino Ferreira
Grantee:Tania Vieira Rangel
Home Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil

Abstract

The project here presented is related to the regular research project coordinated by Profa. Dra. Luzmara Curcino, with the Departamento de Letras, concerning "Writing Practice and representations of reading: the discoursive construction of the new media reader" (FAPESP 2010/16139-0), which has, as an overall goal, to raise and describe discursive representations, present in various cultural objects related to reading, to readers and how it is believed it's done and how it spreads the way of reading nowadays. With this Scientific Initiation project, it has as the main goal to raise reading representations, arising from the relationship, increasingly common today, between the film industry and the book market. It explores significantly, as a form of marketing promotion, the symbolic relationship between successful books that turns to be movies and between successful movies that becomes a book, which then begin to enjoy this same status. It will not be discussed the merits of the issues relating to the film adaptation of books, the language differences between these two forms of expression, as the passage from one language to another means actually another discursive event, given the differences in narrative construction and resources, plus the effects it can have on the reader/viewer. This project goal is to briefly reflect the influence/impact of the symbolic relationship between movies and books, based on the collected data about the consumption practices of these cultural objects, collected and raised through interviews with young adults readers/viewers (between 18 and 25) concerning the role this relationship may have on the acquisition (or not) of books and reading practices of the intended audience for the film adaptation as the questionnaire attached to the project. This Scientific Initiation project aims to understand, through analysis of the collected data from the questionnaire prepared and which shall be attached to this project, some clues that may help to describe the profile of the modern reader. So, together with other researches related to the overall project which this one is affiliate about contemporary practices of reading, it will be provided a repertoire of representations of the Brazilian reader nowadays. (AU)