The media conglomerates as impediment for the implementation of the constitutional rules of the plurality and diversity in the information

• Grant number: 12/19591-6
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: January 01, 2013
• End date: December 31, 2013
• Field of knowledge: Applied Social Sciences - Law - Public Law
• Principal Investigator: Carlo José Napolitano
• Grantee: Paulo Eduardo Palma Beraldo
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

The following research has its focus on analyzing the way worldwide media conglomerates deal with plurality and diversity, basics precepts of the Brazilian Constitution of 1988. The concessions for broadcasting TV and radio content are public, but their dealerships/concessionaries use them as they belong to them. The research is going to show how conglomerates disrespect legal and constitutional issues. Through the use of comparisons, to treat the concentration of property in media, confronting the article 220 § 5º of the Brazilian Constitution, which previews "the social media can not, directly nor indirectly, be the object of monopoly or oligopoly", with the American and Portuguese regulation. Another point of the research is to map the leading mass media conglomerates around the world. Understanding why the regulation is lenient with communication, especially this, which dictates esthetic patterns, makes ideas, dreams, precepts, and prejudices, and is present in the everyday life of most citizens.(AU)