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Digital TV and Hypermedia: A New Language, A New Community

Grant number: 12/20856-4
Support Opportunities:Scholarships in Brazil - Doctorate
Effective date (Start): February 01, 2013
Effective date (End): July 31, 2015
Field of knowledge:Applied Social Sciences - Communications - Radio and Television
Principal Investigator:Sérgio Bairon Blanco Sant'Anna
Grantee:Deisy Fernanda Feitosa Roman
Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil
Associated scholarship(s):13/22889-0 - The roads to TV digitalization, BE.EP.DR


In times of bits and technological convergence, the aesthetic experience of watching television has gradually undergone transformations. The high definition of image allows a closer approximation of the vehicle with its partners, providing a sense of reality. However, interactivity is what may be the determining factor for the construction of new languages and possibilities of this media. We therefore propose that communities start using digital platforms to experiment cultural and social experiences through hypermedia language on television.It is important to think of Interactive Digital TV in a way that, like the Internet, will allow collective authoring as well as integration of virtual communities, and, above all, to understand how interactivity can add senses and new elements to TV productions. People increasingly feel the need to interact with the media, contributing to the production of content.In this context, it would be important if the university could participate directly in these social transformations, acting as intermediate between scientific knowledge, digital medias and communities, enhancing thus the attempt to build knowledge together. This research whose object of analysis is the aesthetics of language in the relationship between Digital TV and Hypermedia, values the experiences that encourage the sharing of scientific knowledge, citizenship and cherish memories and the daily activities of a people.

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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
ROMAN, Deisy Fernanda Feitosa. Television in the era of digital media convergence: a reflection about community communication. 2015. Doctoral Thesis - Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) São Paulo.

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