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Between Marxism and psychoanalysis: the production of identification by the cultural industry from the image

Grant number: 16/10208-6
Support Opportunities:Scholarships in Brazil - Master
Start date: October 01, 2016
End date: May 31, 2018
Field of knowledge:Humanities - Sociology
Principal Investigator:Josué Pereira da Silva
Grantee:Mariana Toledo Borges
Host Institution: Instituto de Filosofia e Ciências Humanas (IFCH). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil

Abstract

This project intends to continue the research on the relationship between Marxism and psychoanalysis in a land still little explored by those who carried out this task: the production of identification by the cultural industry from the image, object that seems sufficiently profitable to rethink categories and Marxian concepts and psychoanalytical, in order to contribute to the critical social theory from the contradiction already thoroughly worked by critical theory between individual and society. The hypothesis we intend to develop is that the image, as a strategic symbolic space, assumes, under the capital, an inherently ideological and alienated operation (since today is an essential facet of exchange value) and at the same time, central part of the commodity fetish (according to the work of Debord (1997)) and the mirror in which the subject projects his desires, his ideals and the dominant values; in short, as the central object libido investment in capitalism. The spectacle society presents us as a key concept, from which you can explore not only the formulations of exchange value, reification and ideology, as well as on libido, narcissism and repression. (AU)

News published in Agência FAPESP Newsletter about the scholarship:
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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
BORGES, Mariana Toledo. Image as value, value as subject: contributions of Debord and Freud to an intepretation of subjectivity in contemporary capitalism. 2019. Master's Dissertation - Universidade Estadual de Campinas (UNICAMP). Instituto de Filosofia e Ciências Humanas Campinas, SP.