| Grant number: | 16/10208-6 |
| Support Opportunities: | Scholarships in Brazil - Master |
| Start date: | October 01, 2016 |
| End date: | May 31, 2018 |
| Field of knowledge: | Humanities - Sociology |
| Principal Investigator: | Josué Pereira da Silva |
| Grantee: | Mariana Toledo Borges |
| Host Institution: | Instituto de Filosofia e Ciências Humanas (IFCH). Universidade Estadual de Campinas (UNICAMP). Campinas , SP, Brazil |
Abstract This project intends to continue the research on the relationship between Marxism and psychoanalysis in a land still little explored by those who carried out this task: the production of identification by the cultural industry from the image, object that seems sufficiently profitable to rethink categories and Marxian concepts and psychoanalytical, in order to contribute to the critical social theory from the contradiction already thoroughly worked by critical theory between individual and society. The hypothesis we intend to develop is that the image, as a strategic symbolic space, assumes, under the capital, an inherently ideological and alienated operation (since today is an essential facet of exchange value) and at the same time, central part of the commodity fetish (according to the work of Debord (1997)) and the mirror in which the subject projects his desires, his ideals and the dominant values; in short, as the central object libido investment in capitalism. The spectacle society presents us as a key concept, from which you can explore not only the formulations of exchange value, reification and ideology, as well as on libido, narcissism and repression. (AU) | |
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