The potential of the fanpages of social movements for the democratization of communication: a study on the online communication of the intervozes and forum nacional pela democratização da comunicação

• Grant number: 18/17825-6
• Support type: Scholarships in Brazil - Master
• Effective date (Start): January 01, 2019
• Effective date (End): September 30, 2020
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: Caroline Kraus Luvizotto
• Grantee: Ana Carolina Trindade
• Home Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Associated scholarship(s): 19/12815-5 - Social action in Portugal and the use of the media: possibilities and challenges of the regulation of communication, BE.EP.MS

Abstract

Digital social networks enable the communicational dynamism, establishing itself as a new place of production and reception of information and generation of knowledge. In this scenario, it's perceived that online communication gave rise to new perspectives for the performance of contemporary social movements and for the political and social articulation of citizens. The purpose of this study is to reflect on the historical course of the democratization of communication and to estimate the potential of online communication, especially on Facebook, Intervozes and FNDC. Specifically, it's hoped to: Understand the discussions about the historical processes of the democratization of communication, especially in Brazil; Describe and characterize communication strategies in Intervozes and FNDC fanpages as movements for the democratization of communication; Analyze the content produced by these movements in Facebook posts and how much this relates to the issue of democratization of communication; and verify, in the light of Intervozes and FNDC work on Facebook, the role of online communication at the service of citizenship. The objectives will be achieved through qualitative-quantitative research, based on exploratory, analytical and descriptive research. The data on the fanpages of social movements will be collected during the second quarter of 2019 and also described and interpreted qualitatively through Content Analysis. It's hoped, therefore, that this study contributes to the reflections that involve the theme of social movements and communication and demarcates the importance of this reflection in the social question around the movements for the democratization of communication. (AU)