Exploring the concept of data privacy concerns through the stimulus equivalence paradigm

• Grant number: 23/08444-7
• Support Opportunities: Scholarships in Brazil - Post-Doctoral
• Start date: August 01, 2023
• End date: June 30, 2025
• Field of knowledge: Humanities - Psychology - Experimental Psychology
• Agreement: CNPq - INCTs
• Principal Investigator: Júlio César Coelho de Rose
• Grantee: Vanessa Ayres Pereira
• Host Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil
• Associated research grant: 14/50909-8 - INCT 2014: Behavior, Cognition and Teaching (INCT-ECCE): relational learning and symbolic functioning, AP.TEM

Abstract

Issues related to data privacy have gained relevance with the digitalization of everyday life. These issues concern how people treat their data and what they think about how their data is used by institutions, companies, and the community. The present project will explore whether the stimulus equivalence paradigm is a viable experimental strategy to interpret and predict the correlation between privacy-related choice and linguistic behaviors. The primary objective is to assess whether individuals exhibit equivalence classes pre-experimentally established and composed of descriptions of privacy-related contingencies. Another objective is to evaluate whether there are regularities between patterns of stimulus relation and measures of data-sharing preferences. Participants will be at least 14 typically developing adults. First, participants will do an extensive matching-to-sample task to assess whether they tend to treat the expressions describing data-sharing actions (B), potential benefits (C), and risks (D, E, F) that follow data sharing, and an expression of privacy concern (G) as an integrated equivalence class, that is, with all elements equally interrelated with each other. Then, another matching-to-sample task that simulates a choice situation and a questionnaire will assess preferences for data sharing or not. Descriptive analyses using response rates and matrices will be used to observe patterns of stimulus relation and preferences for data-sharing. (AU)

Scientific publications

(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)

AYRES-PEREIRA, VANESSA; DE SOUZA, DEISY; ARNTZEN, ERIK. Discrimination of highly similar stimuli as members of different equivalence classes. JOURNAL OF THE EXPERIMENTAL ANALYSIS OF BEHAVIOR, v. N/A, p. 19-pg., 2024-11-19. (14/50909-8, 23/08444-7)