Discursive and media tessitura of entrepreneurial activity in Brazil

Author(s)

Vander Casaqui ^[1]

Affiliation

^[1] Universidade Metodista de São Paulo. Programa de Pós-Graduação em Comunicação Social - Brasil

• Document type: Journal article
• Source: Intercom: Revista Brasileira de Ciências da Comunicação; v. 43, n. 3, p. 41-56, 2020-12-04.

Abstract

Abstract The present paper aims to discuss the discursive relationships among entrepreneurship and social entrepreneurship in contemporary Brazil. Observing the Brazilian digital platforms that make the object of research, we have identified the emergence of projects and discourses referring to the utopia of an “entrepreneurial society”, as seen in P. Drucker. In that context, we are able to relate the social roles (DAHRENDORF, 2012) of the business entrepreneur and of the social entrepreneur, both being identified with the notion of common good. From Fairclough’s (2001) critical discourse analysis perspective, we study the intersections and overlapping between such agents, corporations and initiatives that aim at profiting and those of the non-profit sector. (AU)

• FAPESP's process: 19/14365-7 - Narratives in the context of entrepreneurial culture: critical analysis of stage entrepreneurship in contemporary Brazilian scene
• Grantee: Vander Casaqui
• Support Opportunities: Regular Research Grants