Fans and cultural consumption: audiovisual products, cosmopolitism and youth

• Grant number: 18/11635-0
• Support Opportunities: Regular Research Grants
• Start date: February 01, 2019
• End date: May 31, 2021
• Field of knowledge: Applied Social Sciences - Communications - Theory of Communication
• Principal Investigator: Clarice Greco Alves
• Grantee: Clarice Greco Alves
• Host Institution: Vice-Reitoria de Pesquisa e Pós-Graduação. Universidade Paulista (UNIP). São Paulo , SP, Brazil
• Associated researchers: Gustavo Souza da Silva
• Associated scholarship(s): 19/08511-0 - TT-1 - Fans and cultural consumption: audiovisual products, cosmopolitism and youth, BP.TT

Abstract

This project is part of the Postgraduate Program in Communication of the University Paulista (UNIP), in the research line 'Configuration of Audiovisual Language and Products in the Media Culture'. This line of studies seeks to continue my research and the research of my students, currently participating in the Research Group on Analysis of Audiovisual Products (GRUPA), of which Prof. Dr. Gustavo Souza is the coordinator and I am the vice-coordinator. This group has two main approaches: the analysis of audiovisual content (documentaries, films, TV shows) and the analysis of audience and fans. Within this scope, this project is inserted in the second line of approach, which deals with the dimension of audience reception. The main objective of the project is therefore to broaden the spectrum of the audiovisual context, especially related to fiction, to which the audience and the fans play a fundamental role. The theoretical approach advances the growing thinking of Fan Studies, especially addressed through practices and behaviors and also as an audience that is active and content producer in the various digital networks (Hills, 2002, Booth, 2010, Lopes et al. 2015). This approach will focus primarily on the collective dimension, that is, fan communities on social networks. The methodology advances previous doctoral and post-doctoral studies (in progress) carried out at the University of São Paulo, with an internship at the University of Nottingham, conducting analyzes of online fans of television fiction and the interactions between them and the audiovisual product. (AU)