| Grant number: | 11/12713-6 |
| Support type: | Scholarships in Brazil - Doctorate |
| Effective date (Start): | December 01, 2011 |
| Effective date (End): | November 30, 2014 |
| Field of knowledge: | Applied Social Sciences - Communications - Radio and Television |
| Principal researcher: | Mauro Wilton de Sousa |
| Grantee: | Jaqueline Esther Schiavoni |
| Home Institution: | Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil |
| Associated scholarship(s): | 12/21868-6 - Vignette institutional: the discourse of television itself, BE.EP.DR |
Abstract This project of research has for objective to unmask the process of construction of the audiovisual identity of net Globo television by means of the analysis of the institutional vignettes of the sender. From the gotten results, we will evaluate the relation that if establishes between such vignettes and its correspondents slogans. The methodology used for the accomplishment of the research will be the French semiotics. (AU) | |
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