Institucional vignete: an analysis on the construction of the audiovisual identity of the net Globo of television

• Grant number: 11/12713-6
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: December 01, 2011
• End date: November 30, 2014
• Field of knowledge: Applied Social Sciences - Communications - Radio and Television
• Principal Investigator: Mauro Wilton de Sousa
• Grantee: Jaqueline Esther Schiavoni
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Associated scholarship(s): 12/21868-6 - Vignette institutional: the discourse of television itself, BE.EP.DR

Abstract

This project of research has for objective to unmask the process of construction of the audiovisual identity of net Globo television by means of the analysis of the institutional vignettes of the sender. From the gotten results, we will evaluate the relation that if establishes between such vignettes and its correspondents slogans. The methodology used for the accomplishment of the research will be the French semiotics. (AU)

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

SCHIAVONI, Jaqueline Esther. Vinheta institucional: uma análise sobre o processo de construção da identidade audiovisual da Rede Globo de Televisão. 2014. Doctoral Thesis - Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) São Paulo.