Vignette institutional: the discourse of television itself

• Grant number: 12/21868-6
• Support Opportunities: Scholarships abroad - Research Internship - Doctorate
• Start date: March 01, 2013
• End date: May 31, 2013
• Field of knowledge: Applied Social Sciences - Communications - Radio and Television
• Principal Investigator: Eduardo Peñuela Cañizal
• Grantee: Jaqueline Esther Schiavoni
• Supervisor: José Manuel Pérez Tornero
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil
• Institution abroad: Universitat Autònoma de Barcelona (UAB), Spain
• Associated to the scholarship: 11/12713-6 - Institucional vignete: an analysis on the construction of the audiovisual identity of the net Globo of television, BP.DR

Abstract

This project constitutes a proposal for a research internship abroad (BEPE) to deepen the theme that integrates the work "Institucional vignette: an analysis on the construction of the audiovisual identity of the net Globo of Television" which is development. The intention is to discuss, from theoretical approaches and observation of different models of television in Spain, the positioning of Rede Globo as its role in promoting education and citizenship in the country, as shown in its institutional vignettes over the years. (AU)