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Vignette institutional: the discourse of television itself

Grant number: 12/21868-6
Support type:Scholarships abroad - Research Internship - Doctorate
Effective date (Start): March 01, 2013
Effective date (End): May 31, 2013
Field of knowledge:Applied Social Sciences - Communications
Principal Investigator:Eduardo Peñuela Cañizal
Grantee:Jaqueline Esther Schiavoni
Supervisor abroad: José Manuel Pérez Tornero
Home Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil
Local de pesquisa : Universitat Autònoma de Barcelona (UAB), Spain  
Associated to the scholarship:11/12713-6 - Institucional vignete: an analysis on the construction of the audiovisual identity of the net Globo of television, BP.DR

Abstract

This project constitutes a proposal for a research internship abroad (BEPE) to deepen the theme that integrates the work "Institucional vignette: an analysis on the construction of the audiovisual identity of the net Globo of Television" which is development. The intention is to discuss, from theoretical approaches and observation of different models of television in Spain, the positioning of Rede Globo as its role in promoting education and citizenship in the country, as shown in its institutional vignettes over the years. (AU)