The influence of interactive media in the process of building the politic inventory for academics of journalism

• Grant number: 12/14729-0
• Support Opportunities: Scholarships abroad - Research Internship - Scientific Initiation
• Start date: November 01, 2012
• End date: January 31, 2013
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Célia Maria Retz Godoy dos Santos
• Grantee: Ariane Esteves Amaro
• Supervisor: Francisco Sierra Caballero
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Institution abroad: Universidad de Sevilla (US), Spain
• Associated to the scholarship: 10/20209-3 - The influence of media on students' personalization policy of Social Communication, BP.IC

Abstract

In the social context in which we operate, the media buy, increasingly, character centrality in human life. In this scenario, the communicators are in the position of opinion makers and content producers. The present study sought to analyze whether these communicators, more specifically the students of Journalism, are also influenced by the media on which they operate. The Internet, identified as the main source of information these students gave a new rhythm to study directing us to observe the role of interactive media in this process, because more than ever, the future journalist, still in the Academy, begins to exert its dual function: influencing the public and be influenced by what is served. Thus, placing the Internet as their primary means of information this audience segment, we chose to study how media works in this aspect electoral scene, trying to analyze how future journalists face the permeability of interactive media in their everyday lives. (AU)