Information and communication on women's rights: an importance of digital communication for access to information

• Grant number: 20/10447-6
• Support type: Scholarships in Brazil - Master
• Effective date (Start): January 01, 2021
• Effective date (End): July 31, 2022
• Field of knowledge: Applied Social Sciences - Communications
• Principal researcher: Caroline Kraus Luvizotto
• Grantee: Mariana Alarcon Datrino
• Home Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

In the last decades, information has played an important role in the construction of social structures and power relations, directly influencing the economy, work and the various forms of sociability. The internet and digital technologies have made it possible to broaden information and have provided mechanisms for the action of various social actors who communicate directly with public opinion, and this process is even more intense in digital social networks. Studies show the importance of communication and, in particular, digital communication for accessing information and building citizenship, since the struggle for civil, political and social rights requires, first, that they be known and recognized. In this scenario, social movements are the main actors in the process of mobilizing civil society in favor of their rights and Communication, a relevant field to legitimize their demands and actions. This research focuses on the relationship between digital communication and access to information, especially information related to women's rights, which historically organized around the feminist movement, fight for the most diverse rights in our society. The general objective is to reflect on the relationship and the impact of digital communication in the dissemination of information on women's rights. Specifically, it is intended to estimate the relevance of the internet, its limitations and potential in spreading information to and about the feminist movement and about women's rights; understand the dynamics and performance of movements that fight for women's rights in the online environment; and, based on the examples of the Movimento Mulher 360 and the Movimento de Mulheres Camponesas, to analyze the online information about women's rights, based on the content published on their respective social networks. This study is based on Depth Hermeneutics, a methodological approach that seeks to understand, historically, the structures and power relationships, applied here to the communicational products that will be analyzed. Together, Content Analysis will be used through a qualitative and quantitative approach, to understand and interpret the publications of these women's movements on the social networks of Facebook, Instagram and Youtube. It is believed that this study is relevant to reflect digital communication as a way of expanding Brazilian democracy through the dissemination of information, as well as demonstrating what are the challenges to be overcome. (AU)