The audiovisual as a resource of sensibilization on the scope of public relations for issues of social responsability

• Grant number: 14/07697-0
• Support Opportunities: Scholarships abroad - Research Internship - Scientific Initiation
• Start date: July 01, 2014
• End date: September 30, 2014
• Field of knowledge: Applied Social Sciences - Communications - Public Relations and Propaganda
• Principal Investigator: Raquel Cabral
• Grantee: Josiane Gothardo
• Supervisor: Ana María Cortijo Sánchez
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Institution abroad: Universidad de Sevilla (US), Spain
• Associated to the scholarship: 13/23965-1 - The audiovisual and resource awareness in the context of public relations for social responsibility, BP.IC

Abstract

The present project for a Foreign Research Stage have the objective of perform a part of the research of Scientific Initiation presented to FAPESP about the importance of the technic and teoric knowledge related to some concepts vinculated to audiovisual resources developed by specific areas of communication, as the publicity, audiovisual communication, art and photography direction on the context of the elaboration of an strategic planning in Public Relations. This stage want to collect information about the dynamic of the education-learning of Public Relations and Publicity on the Spanish universitary context, specifically on the University of Sevilla, in order to understand the impact that some knowledge produces on the elaboration of strategies in a real communication project. To do so, we will utilize as a case study the interuniversitary project "De la clase a la cuenta/From the class to the market" between the university of Sevilla and the Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP) to apply a participative observation to understand and experience the influence of some teoric and technic knowledge of these specific areas already cited on the education-learning and on the construction of the strategic thinking in Public Relations, specially on sensibilization contexts. (AU)