Applying design thinking to support innovation on new product and service development

• Grant number: 15/00291-0
• Support Opportunities: Scholarships in Brazil - Master
• Start date: May 01, 2015
• End date: February 28, 2017
• Field of knowledge: Engineering - Production Engineering - Product Engineering
• Agreement: Coordination of Improvement of Higher Education Personnel (CAPES)
• Principal Investigator: Henrique Rozenfeld
• Grantee: Maiara Rosa
• Host Institution: Escola de Engenharia de São Carlos (EESC). Universidade de São Paulo (USP). São Carlos , SP, Brazil

Abstract

The new product and service development is closely related to design, which is essential to innovation. Also, innovation has become a key factor for firms' survival, development and success. The creation of a new product or service is clearly divided in three phases: Fuzzy Front End (FFE), new product or service development and commercialization. The FFE has a fuzzy, experimental and uncertain nature and it covers from idea generation to development authorization. The new product or service development is a process in which solutions are searched, created and selected. Therefore, it is a phase where the creative potential is essential to reach innovation success. It is proposed to explore the application of design thinking in these phases, which is a user-centered creation methodology that claims to be able to handle such types of situation; that is, complex and difficult problems, fuzzy reasoning and generating innovative and creative ideas. Some studies in literature have approached the customer interaction in the FFE, but without an interaction methodology. However, there are no studies that explore the integration between design thinking and the FFE or integration between design thinking and the new product and service development, aiming to identify the best phases and best methods and tools for its application. This study aims to explore the application of design thinking on products and services innovation, which may involve, according to the author, the Fuzzy Front End and the new product and service development process, whenever innovative concepts and ideas are applied. (AU)

Scientific publications

(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)

ROSA, MAIARA; NUNES MARQUES, CAIO AUGUSTO; ROZENFELD, HENRIQUE; MCALOONE, TC; PIGOSSO, DCA; MORTENSEN, NH; SHIMOMURA, Y. Commonalities and particularities of PSS design process and design thinking. 11TH CIRP CONFERENCE ON INTELLIGENT COMPUTATION IN MANUFACTURING ENGINEERING, v. 64, p. 6-pg., 2017-01-01. (15/00291-0)

ROSA, MAIARA; NOGUEIRA, GIOVANA; ROZENFELD, HENRIQUE; MAIER, A; SKEC, S; KIM, H; KOKKOLARAS, M; OEHMEN, J; FADEL, G; SALUSTRI, F; et al. A CORPUS-LED APPROACH ON GUIDELINES EXTRACTION FROM DESIGN THINKING METHODOLOGIES. DS87-2 PROCEEDINGS OF THE 21ST INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN (ICED 17), VOL 2: DESIGN PROCESSES, DESIGN ORGANISATION AND MANAGEMENT, v. N/A, p. 10-pg., 2017-01-01. (15/00291-0, 15/23094-6)

ROSA, M.; ROZENFELD, H.; PAVKOVIC, N; MARJANOVIC, D; STORGA, M; BOJCETIC, N; SKEC, S. LOOKING FOR FUNDAMENTAL ELEMENTS OF DESIGN THINKING. DS 77: PROCEEDINGS OF THE DESIGN 2014 13TH INTERNATIONAL DESIGN CONFERENCE, VOLS 1-3, v. N/A, p. 10-pg., 2016-01-01. (15/00291-0)

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

ROSA, Maiara. Characterizing design thinking towards integration with product-service system development process. 2017. Master's Dissertation - Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC/SBD) São Carlos.