CUFA women: the use of the media to disseminate women's agendas

• Grant number: 24/00358-7
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: August 01, 2024
• End date: July 31, 2025
• Field of knowledge: Applied Social Sciences - Communications - Journalism and Publishing
• Principal Investigator: Maria Cristina Gobbi
• Grantee: Gabrielle Rocha Moreira
• Host Institution: Faculdade de Arquitetura, Artes, Comunicação e Design (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This study aims to analyze the "mixed posts" present on the social network Instagram (also called a platform) from the "Mulheres da CUFA" sector, from the Brazilian organization "Central Única das Favelas" (CUFA), in order to discover which themes are covered and how they are chosen within the organization "Women of CUFA". CUFA is a Non-Governmental Organization, recognized nationally and internationally for its political, social, sporting and cultural causes. The scope of the analysis will be campaigns, projects, reports that deal with feminine themes and developed by women, in their own articles and/or covered by the mass press. The materials are made available through videos, photos, podcasts, interviews, events, texts (mixed posts), etc. Thus, the IC project aims to understand the communicative processes internally used, systematize and analyze which themes are discussed, seeking to recognize - based on "female voices" - which are the most representative of favela residents and how they can enter in consensus to determine which issues will be raised, in order to make these voices and their needs visible. To meet the central scope of CI we will use Bibliographic research, combined with Content Analysis and interview techniques. The results can clarify the priority themes and how they reach consensus when choosing them, so that they gain greater space in the organization's media. Likewise, interviews can provide knowledge about forms of production and how they use communicative tools to define and expose themes, expanding their scope.