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| Author(s): |
Augusto Junior da Silva Santos
Total Authors: 1
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| Document type: | Master's Dissertation |
| Press: | Artes. 2017-12-08. |
| Institution: | Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru |
| Defense date: | 2017-10-31 |
| Advisor: | Carlo José Napolitano |
| Abstract | |
The term international broadcasting refers to a category of state-sponsored media directed at foreign audiences (PRICE, 2002). The strategic operation of these broadcasters might be comprehended from the public diplomacy perspective. In this sense, they are used as an instrument in order to promote, for instance, the image of their respective sponsor countries and to fuel soft power. In light of this context, this research focused on the Brazilian experience in international broadcasting: TV Brasil Internacional, which was established in 2010 within Brazil Communication Company (EBC). The main objective of this study was to identify how this TV channel represents the cultural aspects of the country. Thus, it was conducted a content analysis of its news stories in light of the constitutional principal that establishes that radio and TV stations must promote the national and regional culture of the country (article 221, II). The outcomes showed that different cultural identities and realities of Brazil were conveyed, which might contribute to the deconstruction of stereotypes about this country. However, it was also verified that this Brazilian TV channel has lost its international identity as well as it seems to be moving toward its end. (AU) | |
| FAPESP's process: | 15/11783-1 - Broadcasting, internationalization, and representation: TV Brasil Internacional and constitutional principles of social communication |
| Grantee: | Augusto Junior da Silva Santos |
| Support Opportunities: | Scholarships in Brazil - Master |