Massification and Journalism: Rhetoric and Language in the scope of Social Communication

• Grant number: 09/11634-5
• Support Opportunities: Scholarships in Brazil - Master
• Start date: November 01, 2009
• End date: August 31, 2010
• Field of knowledge: Applied Social Sciences - Communications - Theory of Communication
• Principal Investigator: Rosana de Lima Soares
• Grantee: Rafael Duarte Oliveira Venancio
• Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

With the speculation that Jornal Nacional aims to a "public as Homer Simpson", the concept of mass and massification returns to the mediatic thought after a long gap. This project proposes a meditation about a History of Massification, since the concept of tyranny of the majority to the idea of Social Wikification, and a study of yellow press to think about the massification in journalism.

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

VENANCIO, Rafael Duarte Oliveira. Massificacao e jornalismo: retorica e linguagem no escopo da comunicacao social. 2010. Master's Dissertation - Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) São Paulo.