The creative economy and the crisis of phonographic industry: a study on the productive chain of independent music in Bauru

• Grant number: 13/00405-0
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: April 01, 2013
• End date: September 30, 2014
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: Juarez Tadeu de Paula Xavier
• Grantee: Solon Barbosa Veloso Neto
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

Over the last decade (2002-2012), the Brazilian government, through the Ministry of Culture, proposed to utilize the cultural diversity of Brazil as an active to economic development and to reduce social inequality. The Creative Economy is the main focus of this mobilization. The National Culture Plan (NHP) of 2010, and the creation of the Department of Creative Economy in 2011 are a reflection of this concern. Researches at the Center for Studies and Observation in Creative Economy (Neocriativa) shows that the city of Bauru has a potential creative territory. Within this territory the independent music shows as the main scene. The city has ten Points of Culture (Ministery of Culture's program of financing for social and culture projects), as "Periferia Legal", and "Access Popular", which foster community on training and interest in the world of Hip-Hop, while groups like Enxame Coletivo on the organization "Fora do Eixo", organizes annual festivals such as the" Audiovisual Week", SEDA, and "Festival Canja" (participant of the Paulista Circuit Festival) which gives space to independent bands in town. The independent music scene develops in spaces like these, using a territory that the productive arrangement of the Phonographic Industry does not support due to new business model employee: capillary, horizontal and collaborative. Due to its increasing development, this business model and management needs study and analysis. To meet this need, this study proposes, as part of a study of the creative economy macroenvironmental developed by Neocriativa, so there is scientific and survey data on this new form of organization that has proven capable of standing up to the old ways, adapting to new times and the current market, and showing potential for social inclusion, reaching the lower classes. There is a publishing company with global coverage of the Creative Economy. Front of this scenario, the Cultural Journalism needs a new parameter for a systematic and comprehensive approach of the Creative Economy. The contribution of this research go through a data collection by interviews using journalistic techniques to find an appropriate approach, in case, of the creative subterritorry of music. Then, the contribution of this research is to establish an editorial policy capable of handling the phenomenon is the creative economy. (AU)